Apple has officially announced a product event for March 4, 2026, inviting select media to attend what it calls a “special Apple Experience” in New York, London, and Shanghai.
The company has not disclosed what will be announced. Based on recent reports and leaks, multiple Mac and iPad updates are expected, with additional hardware also possible.
Apple announces its first event of 2026 on March 4: What to Expect?
Apple often introduces minor hardware refreshes via press releases. Holding in-person events across several cities suggests the company views these announcements as more significant.
The timing places the event in the middle of Apple’s typical spring hardware cycle.
1. New MacBook Pro with M5 Pro and M5 Max
A refreshed MacBook Pro is widely expected.
The update is rumored to bring M5 Pro and M5 Max chips, focusing on improved CPU and GPU performance alongside better energy efficiency. No exterior redesign is anticipated.
Pricing is expected to remain in line with current M-series Pro and Max configurations.
2. M5 MacBook Air
A new MacBook Air with the base M5 chip is also likely.
Like the MacBook Pro, this appears to be a chip-focused refresh without design changes. The current thin chassis is expected to remain.
Reports suggest the base model will continue to start at $999.
3. New low-cost MacBook
Apple is also reportedly preparing a new entry-level MacBook powered by an iPhone-class chip rather than an M-series processor. To make MacBooks as affordable as possible.
The aluminum notebook is said to target students and office users. It may feature a display just under 13 inches and come in multiple colors.
Apple developed a new manufacturing process to reduce production costs while maintaining an aluminum enclosure. Launch timing has been rumored for March, aligning with this event.
4. Mac Studio update
A refreshed Mac Studio is another possibility.
Rumors point to a setup with M5 Max and M5 Ultra chips. The compact design is expected to remain unchanged, with performance gains aimed at professional users.
Pricing is rumored to start around $1,999.
5. iPhone 17e
The iPhone 17e could also appear if it is not introduced separately beforehand.
Leaks suggest a more affordable version of the iPhone 17 lineup with features such as Dynamic Island and MagSafe. The device is expected to retain a lower price tier, potentially around $599.
Apple has not confirmed launch timing.
6. Updated iPads
The March 4 event may also include iPad updates.
Reports suggest:
- A refreshed entry-level iPad with an A18 or A19 chip and 8GB of RAM
- An updated iPad Air powered by an M4 chip
Design changes are not expected for either device. Pricing is rumored to remain similar to current models.
7. Other possibilities
Additional products have been rumored but are less certain.
These include:
- An updated Apple Studio Display
- New Apple TV hardware
- A second-generation HomePod mini
There has also been speculation about a new smart home hub, though its timing remains unclear.
If you are considering purchasing a Mac or iPad, waiting until after March 4 may be useful. Even if you do not plan to buy the latest model, new releases often lead to price reductions on previous-generation hardware.
Apple has not provided a livestream time or a detailed agenda yet. More specifics are likely to surface as the event comes closer to the date.
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