Fresh off launching the low-cost MacBook Neo, Apple is reportedly preparing at least three new products that will fit into its highest-end “ultra” lineup. According to Bloomberg’s Mark Gruman, the next batch of releases may not bear the “ultra” name, like its Watch, but will all command price premiums over their mainline counterparts. There’s the…
Siri’s new logo. According to Bloomberg’s Mark Gurman Apple is testing Siri’s upcoming revamp using an internal chatbot called Veritas. The company’s struggles as it tries to keep pace in the AI race are no secret. The next-gen Siri has been delayed multiple times and the debut of Apple Intelligence was met with a tepid…
We only just put Apple’s iPhone 17 launch event behind us, but Bloomberg’s Mark Gurman is already glancing into his crystal ball to see what’s next for the company. In today’s Power On newsletter Gurman says that there are at least 10 more products from Apple that are expected to launch either later this year…
