Google to Use IP Addresses for Ad Personalization in UK and EU Starting August 3

Google to Use IP Addresses for Ad Personalization in UK and EU Starting August 3

Google has informed advertisers that starting on or shortly after August 3, 2026, it will begin using IP addresses for ad measurement and personalization in the European Economic Area, the UK, and Switzerland. This change assigns a new purpose to data that Google already collects, transitioning from network routing to device identification for advertising purposes….

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Is WhatsApp Actually Safe? What Cryptographers Say About Your Private Messages

Is WhatsApp Actually Safe? What Cryptographers Say About Your Private Messages

While WhatsApp dominates the global messaging market with over 3 billion users, security experts like Johns Hopkins University’s Matthew Green suggest that the platform’s ubiquity comes with significant privacy trade-offs. Recent legal challenges have accused Meta of maintaining “backdoors” to read messages, but Green argues that the real reasons to switch apps are far more…

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