New York’s new law forces advertisers to say when they’re using AI avatars

New York’s new law forces advertisers to say when they’re using AI avatars

New York Gov. Kathy Hochul signed a bill Thursday that will require advertisers to identify if an ad includes AI-generated people. Hochul’s announcement said the bill, S.8420-A/A.8887-B, was the first of its kind in the US, describing it as a “common sense” law that would bring increased transparency and protect consumers. A separate bill also…

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