Ad Trackers Accounted for 10.22 Percent of Global Internet Traffic in 2025, Up from 7.84 Percent in 2024
In 2025, ad trackers made up 10.22 percent of global internet traffic, an increase from 7.84 percent in 2024, according to AdGuard’s annual Ad Trackers Report. These figures represent raw requests, which are the initial background connections activated when a page loads. These are separate from the content visible to users. AdGuard estimates that blocking…
