Snap has officially launched its long-awaited SPECS augmented-reality smart glasses, and the company is aiming far beyond another geeky gadget for early adopters. With SPECS, Snap CEO Evan Spiegel envisions AR glasses as the fashionable wearable computer of the future. Kaia Gerber for SPECS, by Steven Meisel, photo courtesy of SNAP Unveiled at AWE USA…
XREAL and Google showcased Project Aura at Google I/O 2026, giving attendees a closer look at XREAL’s upcoming wired Android XR glasses. The device is scheduled to launch globally in 2026, but today’s update is a developer and demo milestone, not yet a full-blown retail launch. Project Aura is not in the same product category…
Alibaba has announced a significant update to its Qwen AI Glasses S1, introducing features that position the device as a formidable competitor to Meta’s Ray-Ban smart glasses. While Meta currently maintains a strong presence in the U.S. market, Alibaba’s latest enhancements focus on proactive AI and deep app integration, expanding the utility of smart eyewear…
More than a decade after the original Google Glass failed to achieve mainstream appeal, Google is pivoting its strategy toward the luxury fashion sector. In a bid to redefine smart eyewear as a desirable consumer accessory, Google has entered a strategic partnership with the Italian luxury house Gucci, owned by the Kering Group. The collaboration…
The Meta Ray-Ban Display are the company’s most advanced smart glasses to date, combining the classic Ray-Ban design with a built-in display, artificial intelligence, and gesture-based controls. Announced by Mark Zuckerberg at Meta Connect, the glasses will launch in the US on September 30 for $799, a price on par with flagship smartphones like the…
Meta is preparing to launch its first commercial augmented reality (AR) glasses, codenamed “Hypernova,” expected to debut in September at a base price of approximately $800. This price reflects a notable reduction of about 20% from earlier estimates of $1,000, signaling Meta’s intention to accept lower profit margins in order to boost consumer demand. However,…
